Sign up EVERYONE
Stay focused. The purpose of every activism event is to build your chapter and grow the youth movement for liberty. This is the only way that your YAL chapter can grow and maintain a lasting presence on campus. Always keep YAL sign up sheets on hand.
Sign up everyone you possibly can, and make sure to upload their contact information to your chapter page using the member upload tool. And always follow up with the students who have signed up at your table.
Pro tip: Ask every student who you get to stop at your table to sign up for a reminder about the follow up event, and ask them if they can make it to the event. Students are more likely to follow through on something they verbally commit to.
Distribute flyers at your table, and post them around campus to promote your follow-up event. Be sure to create a Facebook event and invite all your friends and YAL members. Write with chalk on campus sidewalks to educate students about your activism effort and promote your follow up event. Think of creative ways to get the word out. You can never promote too much!
Utilize multiple means of recruitment
While tabling is key to growing your chapter, it’s important to recruit in as many ways as possible to expand your outreach. Clip boarding, flyering, dorm storming, word-of-mouth, and social media can all be used in combination to create an image on campus and recruit members. A simple way for you to grow your chapter from your dorm room is Facebook Graph Search. Follow these easy steps and you’ll be growing your chapter in no time:
1. Learn how to use Facebook graph search
Sign in to your Facebook account and search using the bar at the top of your Facebook Page.
2. Search for like-minded students
Type into the search bar characteristics that will help you develop a target list. For example, it’s likely that people who go to your school and like Ron Paul are interested in your YAL chapter. Start there and expand to other liberty figures, organizations, and topics.
The default search result displays “posts,” so make sure you click “people” to view those instead.
You’ll likely see a long list of people you’ve never met before! These are people at your school who like Ron Paul too. They are perfect recruits for you to reach out to and grow your chapter!
But don’t stop there. Think of all the different combinations you can use to develop lists of people who might be interested in joining your YAL chapter: “People at Wake Forest University who like Young Americans for Liberty,” “Friends who like Rand Paul,” etc. The possibilities are endless!
3. Friend people on your target list
Once you’ve created a target list, send these new recruits a friend request. If they accept your request, this will ensure your message is delivered to their Facebook inbox and not their other or spam folder instead. It also will let them know you’re a real person and not some creeper. So it’s important that you send them a friend request before you message them.
4. Send your new friends an inviting message
After they accept your friend request, go through everyone on your target list and send them a friendly message to join your chapter. Keep it short and to the point. Don’t sound like a spam robot, and don’t try to start a debate. Your goal right now is to get them to join your YAL chapter and attend their first meeting.
Here’s a sample message you may want to tailor for your recruitment efforts:
I’m a fellow Demon Deacon and fan of Ron Paul. I noticed you liked him on Facebook, too.
I’m the Young Americans for Liberty chapter president at Wake Forest. We’re the libertarian/constitutionalist group on campus, and we’re planning some exciting events for the fall.
Every Tuesday at 8 PM in Benson Room 201 we get together. You should come out to our next meeting.
Please message, email, call, or text me if you have any questions or just want to talk about liberty. And if you’re interested, please join our Facebook group here: www.facebook.com/groups/WakeYAL/
Can you make it next Tuesday @ 8 PM?
YAL Chapter President @ [Your School]
Even if it’s your campus paper, getting media attention for your activism event can reach hundreds, if not thousands, more people. Use these resources to learn how you can make the news at the campus, local, state, or even national level!