As Constitution Day approaches, we’ve put together this press release guide and attached a sample press release below. Use this information to craft your own press release to send to local media outlets. Be sure to follow all the instructions and learn more about earning media on our media resources page too.
Add the contact information for your chapter’s Press Director at the top
Short, Descriptive, Eye-Grabbing Headline
Subtitle mentioning your chapter’s/YAL’s name
CITY, STATE — Start with the most important information and brief description of your activism event. It should be a short paragraph or two that sums up the who, what, where, when, and why of your event. This information should always be factual and not opinion.
“Include a strong quote about why your event will be awesome, why it matters, and/or the impact it will make. Always put opinion statements in quotes,” your name, YAL title said.
“Here’s an additional quote about your activism,” another student from YAL said.
Provide any additional, less important information about the event here. Assume most reporters will only read the first 2-3 lines of your press release, so use your words wisely and grab their attention early.
Tie in your chapter to the national activism project. Include something like “more than 150 YAL chapters from colleges across the country will be participating in Constitution Week.”
Include a short description of your group (when it started, number of members, etc) as a footer for your release. Here’s the footer we use:
Young Americans for Liberty is the largest, most active and fastest growing libertarian and conservative organization on America’s college campuses, with a network of more than 450 chapters nationwide. YAL seeks to recruit, train, educate, and mobilize students on the ideals of individual liberty and the U.S. Constitution. Learn more at yaliberty.org.