Our first recruitment drive of the semester was a big success, thanks in no small part to Mitchell Steffen, who traveled to our school in order to help us increase turnout.
There were a few choice lessons that I learned during this particular drive that I plan to carry with me for the rest of my recruitment drives.
First, ensure that you are placed in a high traffic area. Once you pull a student or two in and begin talking to them, people’s natural curiosity will start to make them wonder what is going on and pique their interest in your table. That is, if you are in a high traffic area. Location is key!
Second, keep it short and sweet. Don’t ask if they want to hear about your student group, just start in with something along the lines of, “Hey, do you like freedom?” or some quick, catchy phrase that can both draw someone in and easily determine whether they would be interested or not.
Third, remain standing at all times if you can help it. Students will not come to you. You must be an active recruiter, and be mobile and willing to go to the students to make your point.
Fourth, and finally, make sure to ask for their phone number. It becomes very difficult to get a commitment from someone via text or email, so if you see someone forget to put their number, simply ask them if you could get their number for more direct contact. Most people end up saying yes.
The procedure here is standard: reserve space with your student activities office to ensure that you have a table. Do this far in advance so that you can get the best spot, preferably a high traffic one. Once this is done, or even beforehand, make sure that you have ordered a recruitment kit from the YAL website so that you are fully armed with pro-liberty resources and literature.
Once everything is planned you can start attempting to make arrangements for something extra, if you feel that you would like to try and pull students in a fun and interesting way. Be creative.
After the plans are all made and the day finally comes, all that is left to do is get out there and start talking to students!
If you have a hard time with talking points, it may be a good idea to write these out in advance to ensure that you don’t stumble while making a particular point. Be careful not to rehearse these too much, however, as this may come across as stilted or robotic. Just relax and make your point as eloquently and concisely as possible.
Ultimately, our recruitment drive was a big success, netting us 21 sign ups, which means 21 potential new members! If you follow these guidelines as well as those set out by your state and regional directors, your recruitment drive should not only be a big success, but a lot of fun as well!Published in