Romney = Farmville; Obama = Etsy?

Super interesting data from a marketing firm, Engage, in DC:

Like to sell stuff on eBay? You might be a Romney voter — and you’re probably very highly engaged politically. Like xckd and Tumblr? You’re totally in the Obama camp — but a bit less likely to exhibit political interests, at least if your Facebook likes are any indication. Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media, and this bubble graph is the result.

My own usage habits lean toward Obama, I think.  Here’s the breakdown for me: Obama sites:

  • xkcd
  • Reddit
  • Etsy
  • tumblr
  • Buzzfeed
  • Wikipedia
  • Google
  • Yelp

Neutral sites:

  • Gmail
  • Youtube
  • WordPress
  • Facebook
  • LinkedIn
  • Skype

Romney sites:

  • Twitter
  • Amazon
  • Paypal
  • LivingSocial

How accurate is this for your usage?  Obviously it fails no matter what for me, since there’s no way I’m voting for either of these guys.  Of course, it would probably also help if I didn’t use most of these sites XD

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