Seeing Markets as Moral

I recently entered AEI’s 2012 video contest (and won!) with the objective of claiming the moral high ground for free enterprise. The problem with “capitalism” is that it’s often perceived as mean, unfair, immoral, etc.

As a marketer, I see perception as 99% of reality. If someone perceives something as real, it is real to them. With this video, I hope to change the perception of what free markets really are about.

Our ideas are truly beautiful. Our marketing should be too.

Watch The Moral Paper Route and, if you like the video, please comment and share with your friends.

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