YAL in Action

Check out YAL activities on campus and updates from around the liberty movement.

Tag: Marketing
  • Salesmen for Liberty

    Politicians, political activists, bloggers, and anyone else who intends to spread a philosophy must ultimately become a salesman. Like a salesman, we are convincing others that our product, liberty, is superior to what everyone else has to offer. We must also combat a general indifference in people and ignite an urge within them to desire …

  • What’s in it for me?

    Recruitment is an umbrella term that covers a wide range of activities, tactics, and perspectives. Let’s take out political messaging for one moment and focus on one recruitment perspective: sales. How are you going to sell YAL and your chapter to interested students? Yes, I said “sell.” We are indeed selling an ideology, a service, …